✸ PROJECT Kennedy Park

Kennedy Park is a positive, welcoming shop in vibrant Downtown Guelph, Ontario with a thoughtfully curated collection of apparel, accessories, home, wellness products and apothecary. I was super excited when approached to redesign their brand and wanted to focus on capturing their high-end, yet down-to-earth energy.

Soft Thoughtful Design ✺

KIND. PATIENT. GROUNDED. SOFT 
All of the words that represent Kennedy Park.  

Curved lines for softness, a font that is both modern and relaxed, down-to-earth tones, some touches of witchy/magical vibes and a vase that is both strong and delicate holding two stems to represent the two owners growing and working together to create Kennedy Park.